← Back to News

The Recipe Filer Team

Behind the Orange

Why our amber palette belongs on a kitchen counter.

Behind the Orange: Designing a Kitchen-Warm Brand

Brand colours that work in a kitchen have to do one thing: feel appetising at 6pm with flour on your hands. We tested twelve palettes against actual cooking lighting. Amber won. The result is a warmer interface — easier on the eyes, friendlier to fingerprints, and impossible to mistake for a cold SaaS dashboard.

De'Longhi La Specialista Coffee Machine